James Cropper has developed a new whiskey bottle wrap for Bruichladdich Distillery that merges “tradition with forward-think innovation.” The molded pulp wrap was designed for Bruichladdich’s Luxury Redefined range of 18-, 21-, and 30-year-old whiskies. 

According to James Cropper, this packaging is  “a first” for the spirits industry, with a lightweight, colored bottle wrap that incorporated detailed design and finishing techniques, including embossing and debossing. Made from fresh fiber, the wrap is lighter than traditional tin packaging while maintaining strength and durability.

Originally posted on packaginginsights.com.  To read the full story, click here.